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Although AI has long been used in media planning, Gupta noted that it has not yet gained traction in advertising.
It is a boon for tiny companies since they can now produce work without having to hire pricey designers and artists because it can generate text, photos, and videos, he said.
Google debuted Gemini, a new and ambitious generative AI (artificial intelligence) model, on Wednesday. It is expected to challenge OpenAI’s GPT models.
According to Google, Gemini is “multimodal,” meaning that it can receive inputs in several media formats, including text, voice, and video, as opposed to existing systems that only support text or image prompts.
The Indian advertising business, which is adopting AI gradually for a variety of purposes, is keeping a close eye on the growth.
A completely AI-generated campaign for Dabur India’s Red paste dental care brand was just unveiled by digital firm Pulp Strategy.
The agency’s founder, Ambika Sharma, stated, “95% of our clients are excited about the fact that we use AI in some capacity.”
Pratik Gupta, co-founder of digital agency network Zoo Media, reiterated the notion, stating that AI has emerged as the new catchphrase for customers’ ad campaigns.
Although AI has long been used in media planning, Gupta noted that it has not yet gained traction in advertising.
It is a boon for tiny agencies that can now produce content without hiring pricey designers and artists, he said, as it is being used to generate text, photos, and videos.
Whoppl is a young digital company that offers solutions ranging from content to commerce. Its founder, Ramya Ramachandran, uses artificial intelligence (AI) to find influencers for its creator listing platform and to create campaigns.
Over 100 businesses in the FMCG, fashion, retail, beauty, fintech, and real estate sectors have received services from the firm.
AI is used by Whoppl to generate script and concept note prompts. Ramachandran described them as “like thought starters that we can use to build our stories.”
AI is used by social media marketing companies to build whole brand calendars for these networks.
In the past, big groups of people collaborated for a whole month to develop a social media schedule that included timely posts for a company.
These days, it can be completed with just a button click. With the help of AI tools, you may enter the key terms and receive a pre-made content calendar, according to Ramachandran.
AI is also being used by advertising agencies to create and bring to life mascots in videos.
The animation is richer in quality and faster, but not all brands need it. According to Sharma, “the tools’ ability is also improving very fast.”
However, the abilities of individuals issuing the commands are critical to achieving the intended outcomes, whether they be films or writings.
Proficiency in graphics or site design is required to provide AI with descriptive commands that yield optimal outcomes.
This raises the age-old problem in the industry, which is that better briefs must be given in order to achieve better outcomes, Gupta added.
Undoubtedly, AI has also led to the emergence of virtual influencers, who are being sought after by businesses in a manner similar to that of the genuine influencers they have been working with on campaigns.
According to Gupta, the reason why companies and agencies find virtual influencers appealing is their lack of tantrums.
Stated differently, the brand will have greater control over the tone and content of its messages, preventing people from becoming offended.
They can also produce content more quickly. “You can brainstorm 100 subjects with human influences, but you can probably only shoot two movies in a day.
Additionally, it’s likely that they speak one or two languages well. AI influencers may communicate in a variety of languages and on a wide range of topics depending on the locale, according to Sharma.
But according to Gupta, gaining followers for AI influencers necessitates an equivalent amount of financial commitment and marketing power.
AI influencers, in his opinion, won’t eat into people’s influencer businesses. “They might just broaden the scope of influencer marketing,” he remarked. Sharma of Pulp Strategy also predicts the rise of a hybrid influencer company.
Because it’s the glamorous aspect of the industry, AI used in creatives or influencer marketing garners media attention, according to Sharma.
The true applications of AI in marketing and advertising are in data analytics, media planning, and customer experience, all of which are already underway.
That is the diligent portion that reduces your mistake margins, training expenses, etc., the speaker stated.
However, Gupta of Zoo Media stated that there is no way to overstate the importance of AI in advertising.
The advertising world is embracing it quickly. You will become obsolete in three to four years if you don’t adopt it, he warned.
Disclaimer: This article based on Internet News and many article
